In a world driven by quick formats and instant content, taking time for longer films is a deliberate and meaningful choice.

Taking the time to develop ideas, discuss the concept, or delve into the product's history will imbue it with meaning.

Explaining through interviews, in a style more akin to a documentary, with the sincerity and authenticity it provides, constitutes a valuable marketing tool.

Thus, a simple making-of, featuring carefully selected interviews, can transcend a mere technical illustration. By elaborating on and explaining the advertising film, it becomes a mise en abyme.
These Brand documentaries serve as an ideal complement to ultra-short films.